What people are saying.
"I had the pleasure of working with Sara while at Avon Products, Inc. Sara was professional, timely and flexible in each of the projects she designed for us. She always delivered endless options and made sure to work closely with our team to understand the unique challenges we faced.
I would highly recommend not only her creative talent and attention to detail, but also her personable demeanor and strong work ethic."
—Anna Vitale, Vice President of Global Marketing & Product Development, Estée Lauder
“Sara’s high taste level is adaptable across a range of brand identities and demographics allowing her to move brands forward while maximizing commercial opportunity. Sara’s passion for her work and ever present smile made her a favorite team member across all business functions.”
— Alan Johnson, President / COO at Ceci New York
"I’ve worked with many talented creatives in my career, and I can say without a doubt, she is ranked at the top of my list. Not only is Sara a visionary with a deep understanding of all aspects of the visual and written word, but she has a keen understanding of the crosscurrents of art, design, fashion and history and how these aspects meld together to create meaningful discourse.
Her talents are many, research, copywriting, trend and color analysis, design presentations, photography, all with a deep understanding of the pulse and influences in the marketplace. Sara launched our Social Media strategy, and very cleverly, our content creation of ongoing weekly broadcasts that relate Hospitality trends, hotel openings, holiday events, and the synergy of our own collections in a continuing story. Beautifully presented.
Sara also worked on launching our website visuals, and created presentations for major hotel brand presentations.
I can’t say enough about Sara’s abilities. She has helped us in so many aspects of our young company’s life, in creating our voice and our visual footprint to our target audience."
— Sherri Mojica, Creative Director at Berkshire Hospitality
"Sara Louise Petty has worked as our Social Media Expert at Samelson Inc. for the past three years. During this time, Sara has proven to be an invaluable asset to our team and has made significant contributions to the growth and success of our social media presence.
She is a highly skilled, creative social media professional who excels in crafting engaging content and developing strategic campaigns that resonate with our target audience. Her ability to understand the nuances of various platforms has allowed our company to increase engagement and brand visibility. Whether creating compelling posts or optimizing content for maximum reach, Sara consistently delivers results that exceed expectations.
One of the standout qualities of Sara is her ability to collaborate with the design team. She has a great eye for photography and the overall nuances needed to visually relay a message for advertising and marketing. She works closely with design, and sales to ensure that social media and marketing strategies align with our overall goals. She also has excellent communication skills and takes the initiative to present insights and recommendations.
Additionally, Sara has demonstrated strong project management skills, ensuring that campaigns are executed efficiently and on time. She is also adept at using various social media tools that improve campaign outcomes.
I have no doubt that Sara will be an asset to any organization she chooses to collaborate with. Her passion for social media, combined with her expertise and work ethic, make her an exceptional professional. I highly recommend Sara Louise Petty without reservation."
— Maria Rodriguez, VP of Design, Charles Samelson Inc.
“Working with Sara was an absolute pleasure and an experience I hope to repeat at some point. Her ideas in scope and attention to detail were inspiring and always collaborative in the face of change. It is a true gift to find someone in the design field who embodies the right balance of creativity, execution and professionalism.”
— Christopher Scinto, VP Marketing at Le Creuset
“Her visual work, whether it is a trend book or a photo shoot, is always beautifully curated with a refined aesthetic.”
— Lana Klemeyer, Senior Designer at Dolce Vita
“I have had the pleasure of working with Sara over the years and have seen the work she has done with other companies. I have always been impressed with her work quality and her approach to projects. She has a wealth of experience and she knows how to draw on specifics from her career to bring real value to whatever she is doing.”
— Simon Collins, Founder at House of Collins
“I am pleased to write a recommendation for Sara Petty having worked with her for several years for both Nina Footwear and Kidpik. As Director of Publicity for Nina, I’ve witnessed over the years how resourceful, stylish and intelligent she is. She writes beautifully and communicates very effectively. Sara has been such an asset, and a very capable Trend & Concept Director.
For our editor events, she created beautiful showroom rigs of the seasonal fashion that editors and stylists loved to photograph and post to social. Top management relied on Sara for the powerful trend presentations season after season on women and children’s trends, and she traveled with them to make presentations to clients and key retailers.
She was often called upon to contribute her styling talents to seasonal photo shoots. I admire the artistry of her photography as well."
— Mary Robertson, Director of Public Relations