Creating the language that evokes the brand’s voice, communicating content to the consumer in an exciting, fun, engaging, and welcoming way.

Sara has vast experience in copywriting, social media posting & blogging for multiple mediums, including company websites, all forms of social media, blogs, print ads for magazines, catalogs, and more. Sara is able to harness the brand identity in the company’s voice, and create valuable taglines, descriptive and persuasive copywriting which evokes emotions and interest from the consumer.


'The Art of the Well Dressed Bed'

'A dream come true. Ensure your guests a sumptuous slumber.'

'Bedding powered by technology. Launder with confidence.'

'Beauty and the Bed.'

- Taglines for Berkshire Hospitality Print Advertising, and marketing materials.

'Wrap your guests in the utmost comfort.'

'Rest. Relax. Repose.'

- Taglines for Repose robes

Product Descriptions

Copy for marketing materials introducing new products.

Dura White provides outstanding whiteness with every wash, every time. Our textile engineers have developed our proprietary Dura White technology to ensure colorfastness and unmatched durability for our 100% polyester Hospitality bedding.

Cleanliness & freshness is the ultimate comfort for hotel guests. Dura White offers exceptional longevity, creating savings & cost efficiency for owners to minimize stock replacement.

Dura White is a socially responsible technology with ecological grounded manufacturing, reducing water consumption & processing. Omitting bleach and chemicals from the process benefits our environment. Consistent whiteness remains lasting beyond 100 commercial wash and dry cycles.

No yellowing. No fading. Just pure bright white. Launder with confidence.


Experience Repose by Berkshire Hospitality.

Loungewear designed to induce a state of rest. A heavenly collection of luxurious robes to pamper and indulge your guests - helping them unwind during their journey. With a modern and graceful aesthetic, Repose offers fresh silhouettes and tactile textures in tranquil colors.

Repose was born out of the desire to facilitate the very best customer experience. ‘What can we do to help our client’s guests wind down for restful sleep?’- our design team pondered. The National Sleep Foundation’s research revealed that restful sleep is often difficult for hotel guests, whether they are traveling with family for pleasure or on business, it can be hard to unwind in new surroundings despite the comfort of the guest room.

In the post pandemic world; guests are seeking more comforting amenities during their hotel stay, their focus is on wellness, and self care. Studies have shown that ultra soft robes and tactile materials enveloping the body, induce relaxation and lead to a sound night’s sleep. Our Repose collection of robes offer unparalleled buttery softness to aide relaxation the body needs to wind down.

Our robes are lightweight, yet lavish. Plush, without unnecessary bulk. Crafted with the softest textiles. Wrap your guests in the utmost comfort.


At Berkshire Hospitality, we don’t just love design, we love designing products that work. Ask any hospitality housekeeper; box spring covers are notoriously hard to fit. They either fit the box spring poorly, or are too cumbersome for housekeeping to apply, often needing a second set of hands; so we designed the ultimate Box Spring Cover - our 4-way stretch knit2fit™. 

Manufactured in a poly/spandex blend in an elegant diamond knit pattern, knit2fit™ comes in all standard sizes, and dresses up any bed seamlessly in four simple steps. It will not budge, is easy care and commercially wash tested. knit2fit™ comes in 6 beautiful neutral shades and can be custom dyed to match any guest room decor. We love the clean lines of knit2fit™, and how polished it looks - your guests will love it too. 

Descriptive Copywriting

Sumptuous fabrics mix with understated luxury in The Ogee Collection, by Berkshire Hospitality. Soft, serene blush pinks are juxtaposed with architectural white and charcoal grey & black for an eye catching color combination. The Ogee Collection exudes modern elegance, blending plush velvet decorative pillows with crisp, luxurious top sheets, and shams, accented with sinuous, delicate blush or grey embroidery. Rich quilted coverlets are trimmed with opulent Velvet, for a tailored look. Our digitally printed Ogee patterned decorative pillows complete the collection. 

Neutral, tactile and welcoming; The Steps Collection by Berkshire Hospitality provides refined elegance to any guest room. Soft almond shades, mixed with pumice and rich pecan, are accented with clean white yielding a deluxe aesthetic - most pleasing to any traveler. Plush fabrics such as Velvet intermix with geometric quilting and stunning embroidery pattern work; buzzing with movement. The lustrous digitally printed decorative pillows contrast against the intricate pleated Velvet pillow for an eye catching finish to any bed.

How about some Sultry Sienna? We love the gorgeous Fall tones, Sienna, Rust, Bordeaux, Goldenrod, Ochre mixed with a mauve toned Blush. Our Counterpoint Stretch fabrics lend amazing texture and elevate any project, paired with our beautiful washable Velvets in warm tones. Mix in a textural, painterly brushstroke inspired digital print for added visual interest and our Jigsaw pleated Velvet pillow in Sienna, for the complete look.

Neutral density. We are all about gorgeous neutral tones, mixed with white and metals on this crisp November Monday morning. We love the pops of gold, pewter and pyrite into the mix. Some of our favorite fabrics sit perfectly within this rich story such as our boldly textured Puff Jacquards, our silky washable Velvet in Almond and Mink tones, and our Ridges Digital printed pillow. Our Checkers Two Way stretch woven in Oatmeal completes this decadent look.

Social Media Postings

Lights, camera, Fashion! Tonight’s Met Gala was full of style, dedicated to the legendary fashion great Karl Lagerfeld (with even an appearance by Choupette!).  Samelson Chatelane picked our favorite looks from the Met Gala and paired them with our fabrics, for the ultimate style match up. Take a look at our highlights from the Met Gala 2023. 

Is it the @csi.expo in Miami Beach last week that has us dreaming of aquatic tones? Take a look at some of Samelson Chatelane’s newest hues of blue.

Drum roll, please! Finally we can share the news of our recent install, a custom project with Holland America Line. We created a Delft Blue tile-inspired print, that we printed on our Zenith fabrication - a rich velvet with a super soft hand - which appears throughout the dining room, on a custom seating area and scatter pillows. Our creative design team adores getting to work on custom projects, and see the vision come to life!

Similar to the KLM Airlines complimentary gift of small ceramic replicas of historical houses, Holland America Line hands out ceramic Delft Blue tiles in various forms and shapes, as part of their Mariner Society Rewards Program. Their relationship with Royal Delft goes back a long way. Let’s look at the history of Royal Delft. 

Royal Delft has been creating high-quality Delft Blue since 1653. This age-old craft is passed on from generation to generation and iconic masterpieces are still made entirely by hand in Delft. At the end of the 16th century that the first pottery was founded in Delft. Firstly, Dutch seamen caught several cargos containing Chinese porcelain and introduced them to the Dutch. Secondly, tradesmen with the Dutch East India Company brought back large quantities of porcelain from the Far East. This type of porcelain, which was decorated in blue on a white background, was very popular among the Dutch, and soon afterward Dutch potters started to imitate it, creating their own signature look. 

Samelson Chatelane studied the characteristics of Royal Delft designs, and interpreted in a beautiful hand painted look with intricate flowers in blue on a crisp white background. We think you’ll agree the results are magnifiek (Dutch for magnificent)!

Today is #nationaldonutday 🍩 and to celebrate we are showing you a sneak peak of our newest collection, doesn’t this cool circular print remind you of donut rings? Truly scrumptious colors, with a fun print - now that’s appetizing! 😋 #nationaldonutday🍩

Join us in celebrating International Women’s Day. Here’s to all the hard working, dedicated women in the Hospitality industry, and around the world. 

International Women’s Day (IWD) is an annual, global event celebrating women’s achievements. After WWII, International Women’s Day started to be celebrated around the world. Every year the United Nations chooses a new focus for IWD, and for 2023 the focus is “DigitALL: Innovation and technology for gender equality - Innovation and technological age, and education in the digital age for achieving gender equality snd the empowerment of all women and girls”.

International Women’s Day is more than just a day. Samelson Chatelane would like to continuously celebrate women, and all their achievements. Our incredible customers, clients, and team members are testimony to the wonderful and dedicated women all around the world. 

Hospitality Buzz! On June 6th, @hospitalitydesign will be hosting the annual HD Awards at Cipriani, in NYC. The HD Awards is a chance for the Hospitality Design Industry to come together and celebrate the creative teams behind new and outstanding projects and products. The nominees are in, and the winners will be announced at this wonderful event in our hometown of NYC. 

The jury is a who’s who of the best of Hospitality Design. Including key players in the business such as Angela Bankhead from Marcus Samuelsson Group, Kristen Conry from Marriott, Crystal Vinisse Thomas from Hyatt, Alessandro Munge from Studio Munge, Brad Zuger from Rockwell Group, and many more inspiring members of our industry. 

All winners and finalists will be showcased in the magazine’s May/June issue. 
We took a look through all the wonderful products and projects nominated, and wanted to share some of our favorite projects that inspired us.

We can’t wait to find out who the winners will be!  ✉️

Samelson Chatelane are proud to have supplied textiles for the recent outfitting of Wind Spirit, part of Windstar Cruises. Their tagline says 180 degrees from ordinary, and we couldn’t agree more. The cruises are guaranteed to put the wind in your sails, and energize passengers.

Wind Spirit is a sleek, 4-masted sailing yacht accommodating 148 guests for a unique and exclusive experience for it’s guests. With four decks and a gross tonnage of 5,736, Wind Spirit feels like your own private yacht. Wind Spirit features wide open, teak decks—quite unusual for small ships. 
Everything is high quality, and luxurious. With the smaller footprint, and scaled down passenger capacity - Wind Spirit is an exceptional and exclusive experience. Guests will find hidden nooks for private moments giving them a feeling of being on their own private veranda.

All staterooms have ocean views, queen beds. The Owner’s Suite includes a sitting area. Samelson Chatelane partnered with @aperture_contract on porthole/window coverings. We provided custom sheers, and printed stripes for an elegant and nautical view to enhance the stunning scenery seen by travelers who are ‘wind-spirited away’ to exotic locations by Windstar Cruises. 

Swipe through for images of this incredible vessel. See you at the CSI Expo in Miami between June 6th-7th where we will be at Booth 417. 

What an incredible 3 days we had in Las Vegas at HD Expo + Conference, hosted by @hospitalitydesign

We enjoyed seeing so many familiar and new faces, and were thrilled with the immense positive reactions to our newest collections (blushing)!

We wanted to extend our gratitude to those who visited us. Let’s continue those exciting conversations, and remember we can customize to any project specifications - you name it, we can achieve it! 

If you didn’t get a chance to stop by our Booth, you can view our newest collections at

Haute Hotel Thursday!

Continuing our Palm Springs Destination series highlighting the best of resort style Hospitality - we are taking a look today at the Parker Palm Springs hotel & resort. The 144-room hotel has assumed many identities since it was constructed in 1959. Originally, it began as California's first Holiday Inn, later it served as spring training housing for the LA Angels baseball team, as well as Merv Griffin's Resort Hotel and Givenchy Spa. 

50 years later, Jonathan Adler made his mark on the hotel's interior, helping put Palm Springs back on the map as the chic weekend getaway for the Beverly Hills set. Adler was brought back again in 2017—this time cranking up the Hollywood glam with his signature cheeky chic style. 

“Look, we all need a face-lift,” says interior designer Jonathan Adler about his recent renovation. New features include an outdoor Lemonade Stand, complete with citrus striped awning and gorgeous poolside cabanas. 

A little extra trivia: The Parker most recently played host to the new Netflix comedy “You People,” starring Julia Louis Dreyfus and Eddie Murphy during a rather awkward but comical weekend bachelorette party.

Destination: Palm Springs!

As we kick off Winter Break week with inclement weather across much of the USA, at Samelson Chatelane we are dreaming of sunny locations. How about some low humidity, sun drenched and palm tree adorned time in Palm Springs? We love the mid century modern vibe of Palm Desert, the Coachella Valley and the hip, retro feel of Palm Springs. 

Wonder around vintage stores, looking for elusive Emilio Pucci pieces. Pick up some retro mid century tableware or vases. Most importantly, relax by the pool in chic outdoor loungers. Dine al fresco. 

In the coming weeks we will be featuring our beautiful contemporary textile range: Fusion 20 Series: Inside Out. Hospitality fabrics that transform the face of textiles from the Inside Out. These fabrics can be used both in interior design or outdoor spaces, with durability and style. 

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